learn@diydigital

Digital Marketing Training

Google Ads for beginners

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Current Status
Not Enrolled
Price
$$97 - $397 +GST
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Course
Materials

If you are enrolled in this course, please go ahead and click on your first lesson – Navigating the Dashboard.

COURSE DESCRIPTION

Google Ads gets new customers and clients finding out about you. It’s cheaper than you think! Many businesses think advertising on Google is expensive. For some businesses it is – but for many it isn’t.

Google Ads for beginners is a unique, road-tested implementation and training package that sets-up your Google Ad and shows you how to read, understand, edit and create your text adverts.

Before you enrol in the course we have a chat to find out if Google Ads is a good option for your business and if the course is right for you. Book your free, no obligation phone call to find out if this training is right for  you and your business.

WHO IS THIS COURSE BEST SUITED TO?

This program is best for small, local businesses who want a no-fuss, easy way to get on page one of Google in your local suburb, capital city, country town, region, state or province.

If you are on a small budget and want to do-it-yourself, this course is perfect for you.

Businesses who have benefited from this course include

  • dog-groomers
  • physiotherapists
  • driving schools
  • cafe suppliers
  • home painters and decorators
  • roof renovators
  • lawyers
  • accountants

Fiona was extremely professional and went above and beyond our sessions to assist me. I found Fiona to be highly informative and I believe we have already started seeing the benefits of Fiona’s work translating into client numbers.

Nicholas Penny

Principal, Nicholas Penny Exercise Physiologist

OUTCOMES

At the end of this training you will be able to

  • Move around the Google Ads platform
  • Create a Google Ad
  • Start up your own Google Ad campaign
  • Understand the things you can do to make it better
  • Understand what the important measurements are
  • Follow the jargon
  • Know what settings to choose for your business
  • What to expect from your advertising budget

Fiona I attended your workshop and found it informative and easy to follow. You have a great teaching style and I took away practical steps to put into place. Thanks again.

Jo Puplett

Director, Elevate Your Look

Fiona gives a very thorough and engaging presentation and makes digital media easier to understand. She answers all questions with knowledge and enthusiasm.

Emma Styles

Teacher and Director, Laughing Llama

OUR METHOD

With our easy to follow videos and personal coaching sessions this is the best package available to sole traders and small businesses in Australia.

Benefit from practical, hands-on training delivered over 6 weeks to give you plenty of time to put into practice what you learn. Self-paced learning by video, activities and quizzes, using data from your own Google Ads account.  Backed up with the opportunity to ask questions in the coaching sessions.

At the end of the course you’ll have your own Google Ads account set up with real, live ads running for your business. You’ll be able to turn the ads on and off, re-set your daily budget, edit current ads and create new ones. You’ll understand the key metrics, jargon and concepts.

This step-by-step method will give you the knowledge and confidence to run your own Google Ads.

Find out more about how our training is delivered.

COST

Add 10% GST to prices shown.

COMPLETE PACKAGE FEATURESVALUE
Assist with Google Ad Account Creation$50
Help with navigating Google accounts for correct set up
Create Campaign$200
Configure Campaign Settings (eg. location, bidding and schedule)
Create text advert for best results for your business
Add broad and/or exact match keywords for best results for your business
Monitor Adds for 2 weeks$100
Follow up any disapprovals and trouble-shoot early implementation issues
Tweak ad and keywords based on first week's results
Trouble-shoot Smart Ads$100
Provide explanation for previous unsuccessful Smart Ads
Provide a way forward to go from Smart Ads to getting it right with Google Ads
One hour one-on-one consultation$75
One hour of phone and email support is included in this package
Advise on future direction for optimisation of campaign, advert and keywords
Exclusive Step-by-Step Training Videos$100
Navigating the Dashboard
Edit and Create Advert
Create Campaign
Ads not working
Different Types of Ads
SEO vs Ads
Are Google Ads right for you?
Live Group Coaching Sessions$100
3 months access to our fortnightly “Digital Hangout” online coaching sessions
TOTAL PACKAGE VALUE$725

Get in touch

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