Digital Marketing Training

Online Marketing for Baby Boomers

… and anyone else who doesn’t speak geek

Except for early adopters and experimenters, if you were born before 1970 you didn’t grow up with computers. This can make it hard for baby boomers, and some Gen X’ers, to keep up with their Millennial counterparts.

Many baby boomer business owners and club volunteers procrastinate with their online marketing and, as a result, are missing out on the opportunities the internet offers them.

This book demystifies the dark arts of digital marketing so business owners of any age can embrace the technology and grow their business online.

What the book includes:

  • 17 case studies – from lawyers to aged care products to an engineering firm to a cake shop – the case studies look at how digital marketing has been used by real businesses.
  • Next steps to inspire you to get started or re-energise your marketing.
  • 9 templates for you to hone in and clarify your ideas and thoughts for social media content, Google advertising, marketing strategy and more.
Elizabeth Noske amazon 5 star review

About the Author

Fiona has a Graduate Certificate in Social Entrepreneurship and Innovation and a Graduate Certificate in Business Administration. She has worked in national marketing roles in Australia for the Medic Alert Foundation, Whale and Dolphin Conservation Society and Multiple Sclerosis. She has 15 years’ experience in fundraising and marketing in the not-for-profit sector in South Australia.

At 50 years old Fiona started her own business, DIY Digital. As a Gen X’er she has helped many of her own generation, plus plenty of Baby Boomers.

She manages several online marketing campaigns for clients as well as helping hundreds of small business owners navigate the myriad of digital marketing options through consultation sessions.

Fiona is passionate about the #shoplocal movement and regularly presents seminars and workshops on Google, Mailchimp and online marketing techniques.

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