learn@diydigital

Digital Marketing Training

E-Newsletters for beginners

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Price
$97 - $397 +GST
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COURSE DESCRIPTION

Email marketing continues to out-perform other channels for return on investment. It is also one of the technically easier digital marketing strategies to master.

Email Marketing for beginners is a unique, road-tested implementation and training package that sets-up your first email newsletter and shows you how to edit and create your future newsletters.

Before you enrol in the course we have a chat to find out if email marketing is a good option for your business and if the course is right for you. Book your free, no obligation phone call to find out if this training is right for  you and your business.

Fiona is very easy and pleasant to work with. She understands the ins and outs of MailChimp very well and also made herself available to answer all of my ‘dumb questions’, helping me learn how to navigate MailChimp myself. Fiona even went out of her way to help me fix a naming issue with a lead magnet connected to my website that I had set up and wasn’t creating the best impression for my potential customers. I highly recommend Fiona for sorting out your MailChimp needs. I feel so much relieve after getting some help, rather than trying to blindly navigate MailChimp myself.

Leonie Beck

Qigong Teacher, Leonie Beck Qigong

WHO IS THIS COURSE BEST SUITED TO?

This program is best for B2B businesses and service industries.

Email marketing works particularly well for businesses who have a strong networking and referral strategy.

If you are on a small budget and want to do-it-yourself, this course is perfect for you.

Businesses who have benefited from this course include

  • lawyers
  • accountants
  • HR agents
  • consulting firms
  • social media freelancers
  • construction supplies
  • keynote speakers
  • fitness and yoga instructors

Fiona is fantastic. So friendly, prompt and very helpful with mail chimp. We will 100% be using Fiona in the future. I would not hesitate to recommend her.

Mel Rothero

Owner / Director, Custom Wholesale Design

OUR METHOD

With our easy to follow videos and personal coaching sessions this is the best package available to sole traders and small businesses in Australia.

Benefit from practical, hands-on training delivered over 6 weeks to give you plenty of time to put into practice what you learn. Self-paced learning by video, activities and quizzes, using data from your own MailChimp account.  Backed up with the opportunity to ask questions in the coaching sessions.

At the end of the course you’ll have uploaded your list, sent your first newsletter and drafted your second one.

This step-by-step method will give you the knowledge and confidence to create and send your own e-newsletters.

Find out more about how our training is delivered.

Very pleased with Fiona’s response to our MailChimp design project. She delivered within the short timeframe and her work was a very high standard. A pleasure to work with and happy to recommend Fiona to others.

Kim Macnish

Marketing Specialist, DomeShelter Australia

COST

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COMPLETE PACKAGE FEATURESVALUE
List Consultation$50
Provide advice on best strategy for your list management
List upload$100
Configure excel spreadsheet for clean upload, up to 100 contacts
Upload list into your MailChimp account
Return clean list to you as an example of how future lists need to be configured
Welcome Email$150
Gather logo, brand colours and other design elements
Create Welcome email that suits business branding
Send first Welcome email
First Newsletter$200
Create newsletter (3 articles)
Create template for future use from this first newsletter
Schedule ready to send
One-on-one Support$75
One hour of phone and email support is included in this package
Exclusive Step-by-Step Training Videos$100
List Preparation & Understanding Columns and Fields
Uploading a List
Adding one or two new subscribers
Creating a new campaign from your saved template
Using and Formatting Text
Understanding how MailChimp Blocks work
Image Options in MailChimp
Adding a video to your newsletter
Adding buttons and links to your newsletter
Using the Preview and Test function
Using the Schedule and Send function
Live Group Coaching Sessions$100
3 months access to our fortnightly “Digital Hangout” online coaching sessions
TOTAL PACKAGE VALUE$775

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